{"id":36509,"date":"2025-03-21T10:21:13","date_gmt":"2025-03-21T09:21:13","guid":{"rendered":"https:\/\/semidea.pl\/privacy-policy\/"},"modified":"2026-10-09T12:35:12","modified_gmt":"2026-10-09T10:35:12","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/semidea.pl\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<h2 class=\"wp-block-wd-title title wd-f26f7cc4\">SECURITY OF PERSONAL DATA<\/h2>\n\n\n\n<p class=\"wp-block-wd-paragraph wd-83ee8132\">The Administrator makes every effort to ensure that personal data are properly secured. We do not sell, rent, license or lend personal data to anyone. Personal data may be disclosed only to: (a) entities that process data on our behalf (data processors and service providers listed in the section &#8220;Recipients of personal data&#8221;), on the basis of data processing agreements; (b) our clients, where we process data on their behalf; (c) authorised public authorities, where we are legally required to do so. Every person authorised by SEMIDEA Sp. z o.o. to process personal data is bound by confidentiality. The Administrator applies appropriate technical and organisational measures, including encrypted connections (HTTPS\/TLS), restricted and role-based access, and secure storage of access credentials.<\/p>\n\n\n\n<h2 class=\"wp-block-wd-title title wd-98feb1bb\">DATA OBTAINED FROM META PLATFORMS (FACEBOOK, INSTAGRAM)<\/h2>\n\n\n\n<p class=\"wp-block-wd-paragraph wd-c0050226\">SEMIDEA Sp. z o.o. operates the application <strong>&#8220;APP Semidea.pl&#8221;<\/strong> (Meta App ID: 1206740204615615), which connects to Meta Platforms (Facebook, Instagram) through Facebook Login for Business and the Meta Marketing API. We use the application solely to provide digital marketing services to our clients \u2013 managing and optimising advertising campaigns, reporting and analytics, and automating marketing processes. SEMIDEA Sp. z o.o. is responsible for the data (&#8220;Platform Data&#8221;) we receive from Meta. Where we process data on behalf of a client, we do so under an agreement with that client.<\/p>\n\n\n\n<h3 class=\"wp-block-wd-title title wd-2324dd1d\">What data we receive from Meta<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic public profile data of the person who logs in or grants access: name, Meta user ID, profile picture (public_profile permission);<\/li>\n\n\n\n<li>Access tokens issued by Meta, enabling the application to act within the scope of permissions granted;<\/li>\n\n\n\n<li>Data on business assets to which access has been granted: ad accounts, Facebook Pages, Instagram accounts, campaigns, ad sets and ads, together with their settings, budgets, spend and aggregated performance statistics;<\/li>\n\n\n\n<li>[Only if used:] Leads submitted through Meta Lead Ads forms (e.g. name, e-mail address, telephone number and answers to form questions), where our client has authorised us to transfer them to the client&#8217;s systems.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-wd-title title wd-aaa78287\">Purposes and legal basis<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>authenticating users of the application \u2013 Art. 6(1)(b) GDPR (performance of a contract);<\/li>\n\n\n\n<li>creating, managing and optimising our clients&#8217; advertising campaigns \u2013 Art. 6(1)(b) GDPR;<\/li>\n\n\n\n<li>preparing reports and analytics for our clients, using aggregated data \u2013 Art. 6(1)(b) and (f) GDPR;<\/li>\n\n\n\n<li>[Only if used:] delivering leads to our clients&#8217; CRM or e-mail systems \u2013 on behalf of and on the instructions of the client, who is the controller of that data;<\/li>\n\n\n\n<li>ensuring the security of the application and defending against claims \u2013 Art. 6(1)(f) GDPR (legitimate interest).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-wd-title title wd-57f1058d\">What we do not do with Platform Data<\/h3>\n\n\n\n<p class=\"wp-block-wd-paragraph wd-e0095f2f\">We do not sell, license or purchase Platform Data; we do not use it to discriminate against people, to make eligibility decisions (e.g. about credit, housing, employment or insurance) or for surveillance; we do not use it to build or enrich user profiles for third parties; and we do not share it with anyone other than the recipients listed below. We process Platform Data in accordance with the <a href=\"https:\/\/developers.facebook.com\/terms\/\" target=\"_blank\" rel=\"noopener\">Meta Platform Terms<\/a> and <a href=\"https:\/\/developers.facebook.com\/devpolicy\/\" target=\"_blank\" rel=\"noopener\">Meta Developer Policies<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-wd-title title wd-6a2d9a4d\">Recipients of personal data (data processors and service providers)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hostinger International Ltd.<\/strong> \u2013 hosting of servers and applications (data centres in the EU: Lithuania, Netherlands);<\/li>\n\n\n\n<li><strong>ADRIAN ZAJ\u0104C sdc.pl<\/strong> \u2013 IT, analytics and advertising support (Poland);<\/li>\n\n\n\n<li><strong>Vercel Inc.<\/strong> \u2013 hosting of web applications (United States);<\/li>\n\n\n\n<li><strong>Google Cloud Poland Sp. z o.o.<\/strong> \/ Google \u2013 cloud infrastructure and data processing (Poland, United States).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-wd-paragraph wd-972c1f14\">Data may also be made available to the client on whose behalf we manage a given advertising account.<\/p>\n\n\n\n<h3 class=\"wp-block-wd-title title wd-f67168df\">Transfers outside the European Economic Area<\/h3>\n\n\n\n<p class=\"wp-block-wd-paragraph wd-328462e3\">Some of our service providers (Vercel Inc., Google) may process data in the United States. In such cases, transfers are based on the EU\u2013US Data Privacy Framework (where the recipient is certified) and\/or Standard Contractual Clauses approved by the European Commission (Art. 46(2)(c) GDPR). You may obtain a copy of the applicable safeguards by contacting us at bok@semidea.pl.<\/p>\n\n\n\n<h3 class=\"wp-block-wd-title title wd-4a6a419d\">Retention period<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access tokens \u2013 until access is revoked in Meta or until our cooperation with the client ends, whichever comes first;<\/li>\n\n\n\n<li>Campaign data and statistics \u2013 for the duration of cooperation with the client and up to [12 months] after it ends, for reporting and settlement purposes;<\/li>\n\n\n\n<li>[Only if used:] Leads \u2013 only as long as necessary to deliver them to the client, no longer than [30 days];<\/li>\n\n\n\n<li>Data may be retained longer only where required by law or necessary to establish, pursue or defend claims.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-wd-title title wd-ba4c8da7\">How to request deletion of your data (Data Deletion Instructions)<\/h3>\n\n\n\n<p class=\"wp-block-wd-paragraph wd-9567a4e4\">You can at any time remove the access of &#8220;APP Semidea.pl&#8221; to your data and request that we delete the data we have received from Meta:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Remove the application in Facebook:<\/strong> go to <em>Settings &amp; privacy \u2192 Settings \u2192 Business integrations<\/em> (or <em>Apps and websites<\/em>), find &#8220;APP Semidea.pl&#8221; and click <em>Remove<\/em>. This immediately revokes the application&#8217;s access to your data. If access was granted at business level, you can also remove it in <em>Meta Business Suite \u2192 Settings \u2192 Integrations \/ Partners<\/em>.<\/li>\n\n\n\n<li><strong>Request deletion of data already received:<\/strong> send an e-mail to <a href=\"mailto:bok@semidea.pl?subject=Meta%20data%20deletion%20request\">bok@semidea.pl<\/a> with the subject &#8220;Meta data deletion request&#8221;, giving your name and, if possible, the Facebook account or ad account concerned.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-wd-paragraph wd-ba9b8121\">We will delete the data within 30 days of receiving the request and confirm the deletion by e-mail, unless we are legally obliged to retain certain data (in which case we will inform you).<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-36509","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/semidea.pl\/en\/wp-json\/wp\/v2\/pages\/36509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semidea.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/semidea.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/semidea.pl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/semidea.pl\/en\/wp-json\/wp\/v2\/comments?post=36509"}],"version-history":[{"count":5,"href":"https:\/\/semidea.pl\/en\/wp-json\/wp\/v2\/pages\/36509\/revisions"}],"predecessor-version":[{"id":37516,"href":"https:\/\/semidea.pl\/en\/wp-json\/wp\/v2\/pages\/36509\/revisions\/37516"}],"wp:attachment":[{"href":"https:\/\/semidea.pl\/en\/wp-json\/wp\/v2\/media?parent=36509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}