Since July 11, 2025, the real estate development industry in Poland has been operating in a new legal reality. The Price Disclosure Act – officially an amendment to the Developer Act – has radically changed the way companies have to present their offers online. Is your website already prepared for these changes?

At SEMIDEA Group, we meet developers every day who need not only to meet legal requirements, but also to use them as a competitive advantage. That’s why we’ve put together a comprehensive guide that shows you how to combine compliance with modern online marketing.

What does the Price Disclosure Act mean for your business?

The new regulations are more than just a legal obligation – they are an opportunity to build customer trust and improve sales results. Article 19a of the Developer Act requires every developer (and entrepreneurs who are not developers, i.e. the so-called “pinball players”) to maintain a dedicated website for each investment.

Key Legal Requirements

Each investment page must include:

  • Full information prospectus with contact details
  • Gross prices (incl. VAT) per square meter of each unit
  • Prices of the entire property and associated rooms
  • Clearly define what is included in the base price
  • History of all price changes with dates – this is crucial!
  • Daily data reporting to the dane.gov.pl portal

What’s more, the website address must be visible in all ads and sales offers. This means that your website will become a central point of communication with customers.

Why is legal compliance not enough?

Imagine a situation: a potential customer lands on your page from a Facebook ad. It finds the legally required information about prices, but… The site loads in 8 seconds, is not responsive on the phone, and the navigation resembles a maze. The result? The customer goes to a competitor that not only meets the requirements of the law, but also offers an excellent user experience.

In our practice, we see that companies that focus only on meeting legal requirements lose enormous business potential. A website compliant with the Price Disclosure Act is essential – but the real competitive advantage begins with a modern design, good positioning in Google and a well-thought-out website design.

How we build next-generation development sites

How we create pages that work

At SEMIDEA, we build each development website based on three key elements:

1. Legal compliance

  • We implement all the requirements of Article 19a
  • We build automatic systems for saving price history
  • We are preparing a connection to the dane.gov.pl portal
  • We ensure compatibility with the required formats

2. Modern design and ease of use

  • We design clear, easy-to-use websites
  • We adapt to phones and tablets (over 70% traffic!)
  • We care about the charging speed
  • We create clear menus and navigation

3. Google visibility

  • We build search engine friendly website addresses
  • We optimize headlines and content
  • We add structured data
  • We connect the pages internally

Technology at the service of transparency

Did you know that price history can become your selling point? Instead of hiding price changes, we present them in a way that builds trust. Our technical solutions allow you to:

  • Automatic generation of daily reports
  • Visualization of price trends in the form of charts
  • Smart Price Discrepancy Notifications
  • Backup and archiving of data in accordance with legal requirements

What business benefits does a professional development site give?

Building trust through transparency

When a customer sees a clear price history, clearly defined additional costs and a professional presentation of the offer, their trust in your brand increases significantly. In our analyses, we observe up to 40% higher performance of websites that combine legal compliance with excellent design and service.

Competitive advantage at Google

Websites compliant with the Price Disclosure Act have a natural advantage in positioning – they contain a lot of unique, regularly updated content. When properly prepared for Google, your investment can dominate the search results for phrases such as:

  • “Apartments [name of the estate] prices”
  • “New apartments [location]”
  • “developer [city name]”

Sales process automation

Why waste your sales team’s time on manual price updates? Our solutions automatically synchronize data between the CRM, the website, and the dane.gov.pl portal. That means fewer mistakes, more time to sell, and the confidence to always present up-to-date information.

Deadlines you can’t forget

If you are investing before July 11, 2025, you have until September 11, 2025 to fully implement all requirements. This may seem like a lot of time, but remember – a professional website is not only about coding, but also:

  • Audit of the current website
  • Designing a new information architecture
  • Preparing SEO-compliant content
  • Functionality and integration tests
  • Training the team on new processes

Risks of delaying implementation

Sanctions for non-compliance with the Price Disclosure Act may reach 10% of the previous year’s turnover . These are not symbolic penalties – the President of the Office of Competition and Consumer Protection can impose them even for unintentional violations. Is it worth the risk?

What is the process of creating a website with SEMIDEA?

Stage 1 – Audit and analysis

We start with a comprehensive analysis of your current situation:

  • Regulatory compliance audit
  • Competitor analysis in your industry and location
  • Keyword Research for SEO Optimization
  • User Path Mapping

Stage 2 – Design and development

We create a solution tailored to your needs:

  • Regulatory interface design
  • Development of functionalities in accordance with Article 19a
  • Integration with CRM systems and dane.gov.pl portal
  • Technical optimization for SEO

Stage 3 – Testing and Implementation

We check every detail before launching:

  • Functional tests on different devices
  • Validate compliance with legal requirements
  • Optimization of loading speed
  • Training the team on system operation

What distinguishes our approach?

At SEMIDEA, we don’t create websites “in a hurry” just to meet the minimum legal requirements. We treat each project as a long-term investment in the success of your company. Our experience in international expansion (Germany, France, Norway, Spain, USA) gives us a unique perspective on trends in the real estate industry.

Technology and AI at the service of developers

We use the latest technological solutions, including artificial intelligence, to:

  • Automatic generation of apartment descriptions
  • Analyses of user behavior on the website
  • Optimization of advertising campaigns
  • Predictive analytics for real estate prices

Comprehensive marketing support

The website is just the beginning. We offer full support in:

  • Google Ads for Developer campaigns
  • Positioning in local search engines
  • Content marketing strategy
  • Conversion analytics and optimization

Case Study: How Transparency Increases Sales

One of our clients – a developer from Warsaw – was initially afraid of publishing the price history, thinking that it would discourage buyers. After implementing our solution, it turned out to be the opposite. Price transparency increased conversions by 35%, and average time spent on the page increased by more than 60%.

The key was not only legal compliance, but the way the data was presented. Instead of a dry table, we created an interactive visualization that allows you to track price trends and compare different establishments. Customers appreciated the sincerity and professionalism.

Get started today – don’t wait until the last minute

Is your website ready for the new legal reality? Are you using the full business potential offered by the regulations on price transparency?

At SEMIDEA, we have already helped dozens of companies prepare for new legal requirements. Our solutions combine full Article 19a compliance with modern design, advanced SEO optimization, and sales process automation.

Don’t put it off. The deadlines are not postponed, and the sanctions are severe. Schedule a free consultation and a free audit of your current website. We will show you concrete opportunities for improvement and provide you with an action plan tailored to your needs and budget.

Contact us today – the first call costs you nothing, and can save your business from costly mistakes and use the full potential of new regulations.

Call, write or make an appointment. Your competition is already preparing – and you?

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