Google Ads audit

Are your ads costing but not profitable? Check where your budget is going. We conduct a detailed and comprehensive analysis of your ad account to detect errors and identify areas for optimization.

As a result-oriented agency, we treat a Google Ads audit as a multi-step process to identify opportunities to improve performance and increase your return on investment (ROI). We don’t guess – we systematically control your account structure, ad quality and keywords to make your money work more efficiently.

  • Detecting errors that waste your advertising budget
  • Verify that your conversion tracking is correct
  • Specific recommendations to increase sales
  • Assessing the potential of the current budget

Learn how optimizing your Google campaigns can increase your profits.

FREE AUDIT

Trusted by

Templateless strategy

Each campaign is created on the basis of data – tailored to the industry, goal and moment of the company’s development.

Partnership Approach

The SEMIDEA team is made up of real people. We talk, analyze, support – we treat your business as our own.

Technology and AI

We use automation and artificial intelligence to make our campaigns faster, more accurate, and more effective.

Results, Not Promises

What counts is more leads, more sales, better ROI. Actions must bring results – not just look good in the panel.

Growth Without Limits

We also help to scale your business on foreign markets. We find distributors, platforms, customers.

Proactivity Over Reactivity

We don’t wait for a brief – we come up with proposals, follow trends and advise on new directions of development.

Why is a regular audit a necessity and not an option?

  • Recommended frequency: at least once a quarter for continuity of results
  • Identifying weaknesses allows you to seal your budget immediately
  • Improving your account structure leads to an increase in conversion rate
  • Increasing ROI – this is the main goal of every audit we carry out

It works because we rely on hard data. Even the best-configured campaign needs to be adjusted over time. Analyze your Google Ads account to verify that your current settings are still meeting your business goals and that your budget is being allocated where it brings the most profit.

Our Google Ads audit is not a superficial glance. This is a thorough overview of all elements of the campaign

Account structure and settings

We evaluate the organization of campaigns and ad groups. We check whether the structure is logical and whether it facilitates budget and performance management.

Keywords and exclusions

We analyze the selection and matching of keywords. We verify that you do not pay for phrases that do not bring sales, and that you use the potential of phrases with a “long tail”.

Ad and content quality

We take a closer look at ad content, calls to action (CTAs) and the use of extensions. We check whether the messages are attractive to the customer and whether they make you stand out from the competition.

Conversion Tracking (Analytics)

It’s the foundation. We verify the correctness of the configuration of tracking and performance metrics. Without the correct conversion data, optimization is impossible.

Landing Pages

Advertising is half the battle. We evaluate how your landing pages match your ads and user needs to make sure that the traffic that you’re paying for has a chance of converting.

Budget and Bidding Strategies

We check the budget allocation for individual campaigns and the effectiveness of the adopted bid strategies (Smart Bidding vs Manual).

Start and course of a Google Ads audit:

We start the process by gathering information about your business goals so that the assessment is adequate to your assumptions.

  • We learn about your business goals and account history
  • We carry out an initial analysis of the structure and results
  • We examine keywords, ads, and landing pages in detail
  • We verify the correctness of analytics and conversion tracking
  • We compare your results with the potential of your competitors
  • We prepare a report containing conclusions and recommendations
  • We indicate specific corrective actions to implement

And most importantly – the whole team is involved in your result.

Bet on partnership – our package of benefits:

Companies commission audits because they want to make sure that their budget is safe and their campaigns are scalable.

  • We contact you regularly – we discuss reports in the language of benefits
  • An experienced specialist or team works on the analysis
  • We provide knowledge that is the basis for future marketing decisions
  • We discover new targeting opportunities and market segments
  • We report critical errors and areas for quick improvement (Quick Wins)
  • We operate exclusively – your data is safe
  • We are looking for space for development – we help scale the budget while maintaining profitability

It’s time for a Google Ads audit to unleash the potential of your account

You don’t have to guess what’s not working. We will check it.

TAKE THE FIRST STEP

Arrange a non-binding conversation and have your account analyzed

We don’t work in the dark – before we propose anything, we thoroughly analyze your situation. An audit is the first step toward better results – no obligations, no hidden costs.

What do you gain after the first call?

  • A list of mistakes wasting your budget
  • Specific optimization recommendations
  • Knowledge of the effectiveness of your current activities
  • Recovery Plan to Increase Return on Investment (ROI)

HUNDREDS OF PROJECTS, DOZENS OF INDUSTRIES AND SUCCESSFUL COLLABORATIONS

What our customers say

We focus on transparency – real opinions from Google’s business card.