GEO (Geolocation and Geotargeting)

Stop paying for ad impressions to people who will never come to you. Focus your budget where your customers are. Thanks to precise geolocation, we reach people in a specific city, district, or even within a radius of a kilometer from your company.

As an agency using advanced geotargeting of ads, we turn location data into real profit. We use IP addresses, GPS, and mobile data to show you personalized offers right when you’re in your range. This is the end of “wide-ranging” marketing – it is the era of sniper precision.

  • Precise targeting of a city, region, or specific radius
  • Show ads to people near your business
  • Save budget by eliminating inefficient locations
  • Personalization of the message depending on the customer’s location

Check out how geolocation in marketing can increase traffic to your point.

FREE AUDIT

Templateless strategy

Each campaign is created on the basis of data – tailored to the industry, goal and moment of the company’s development.

Partnership Approach

The SEMIDEA team is made up of real people. We talk, analyze, support – we treat your business as our own.

Technology and AI

We use automation and artificial intelligence to make our campaigns faster, more accurate, and more effective.

Results, Not Promises

What counts is more leads, more sales, better ROI. Actions must bring results – not just look good in the panel.

Growth Without Limits

We also help to scale your business on foreign markets. We find distributors, platforms, customers.

Proactivity Over Reactivity

We don’t wait for a brief – we come up with proposals, follow trends and advise on new directions of development.

Why is location the key to higher conversions?

  • Higher relevance – ads that are tailored to where they are are more relevant to the audience
  • Better conversion – users nearby are more likely to make an immediate purchase or visit
  • Cost reduction – you don’t waste your budget on people for whom your offer is territorially unavailable
  • Personalization – the ability to display prices in your local currency or region-specific offers

It works because you are here and now. A customer in Warsaw does not need an advertisement for a pizzeria from Krakow. Effective locational advertising eliminates this noise. With GEO technology, you deliver the right message, to the right person, in the right place.

We do not limit ourselves to one solution. We use the full range of technology to track your customer

Local and hyperlocal targeting

We reach residents of specific districts or people located within a radius, e.g. 500 meters from your store. It is an ideal solution for gastronomy, services and stationary trade.

Local SEO and content personalization

We customize your page to appear high in search results for local queries. We may also dynamically change the content of the site (e.g., phone number, currency, offer) depending on where you connect from.

Location exclusions

Just as important as where you advertise is where you DON’T. We exclude low-converting areas or areas that you don’t serve, which immediately reduces your cost per customer acquisition (CPA).

Geotargeting in Google Ads and Social Media

We use advanced advertising platform options. We can change click-per-click bids based on location, show different creatives for residents of Warsaw and different creatives for San Francisco, or promote posts only to people currently in a given location.

Regional and national targeting

Are you planning to expand to a new voivodeship? Or do you want to exclude regions where you don’t have a distribution? We set up precise geo-targeting so that your budget only works where you can serve the customer.

The start and course of cooperation within GEO services:

We start by analyzing your territorial reach and target group to choose the right scale of activities.

  • We analyze the location of your current and potential customers
  • We select targeting methods (IP, GPS, Wi-Fi) suitable for your goals
  • We set up campaigns taking into account precise geographical zones
  • We create personalized ad creatives for different regions
  • We test the performance of ads in individual locations
  • We optimize the budget by shifting funds to the regions with the highest ROI
  • We report results broken down by city or region

And most importantly – the whole team is involved in your result.

Bet on partnership – our package of benefits:

Customers choose us because we help them dominate in their own backyard.

  • We contact you regularly – we discuss the results in individual regions
  • Your campaign is supervised by experts in location marketing
  • We ensure compliance with privacy laws (GDPR) when collecting data
  • We propose new geographic markets with high potential
  • We report real traffic in stationary points (Store Visits)
  • We operate exclusively in your area of operation
  • We are looking for space for development – we help with territorial expansion

It’s time to get your ad to the right address

Don’t waste your budget on “blind” shots. Aim at the customer that is within reach.

TAKE THE FIRST STEP

Arrange a non-binding call and check the potential of the location

We don’t act blindly – we will analyze where your best customers come from. An audit is the first step to precise marketing – no obligations.

What do you gain after the first call?

  • Geographic analysis of your traffic and sales
  • Territorial strategy recommendation
  • Identify regions where you’re burning through your budget
  • Plan to increase visibility in key locations

HUNDREDS OF PROJECTS, DOZENS OF INDUSTRIES AND SUCCESSFUL COLLABORATIONS

What our customers say

We focus on transparency – real opinions from Google’s business card.