WP Ads campaigns

Reach 23 million Poles in a place where they search for information, read the news and make purchasing decisions every day. Build brand recognition, generate traffic to the website and increase sales thanks to display campaigns on the largest Polish web portal.

As a data-driven agency, we know that WP Ads is not just about reach, it is precise targeting from over 500 categories of recipients and costs up to 5-10x lower than Google Ads. Our WP Ads campaigns combine native reach power with measurable results. We create display, video, native and mailing ads that engage Polish audiences and lead to conversions.

  • Precise targeting from over 500 interest categories (Audience Center)
  • Low campaign costs (CPC from $0.20, minimum budget only $100)
  • Over 30 advertising formats (display, video, native, mailings, DPA)
  • Billing for effects (CPC, CPM, ROAS) with full conversion tracking

Check out how WP Ads campaigns can increase sales and recognition of your brand in Poland.

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Templateless strategy

Each campaign is created on the basis of data – tailored to the industry, goal and moment of the company’s development.

Partnership Approach

The SEMIDEA team is made up of real people. We talk, analyze, support – we treat your business as our own.

Technology and AI

We use automation and artificial intelligence to make our campaigns faster, more accurate, and more effective.

Results, Not Promises

What counts is more leads, more sales, better ROI. Actions must bring results, not just look good in the panel.

Growth Without Limits

We also help to scale your business on foreign markets. We find distributors, platforms, customers.

Proactivity Over Reactivity

We do not wait for a brief – we come up with proposals, follow trends and advise on new directions of development.

Why is WP Ads the best alternative for the Polish market?

  • Reach 90% of Polish Internet users – 23 million users per month.
  • Costs even 5-10x lower than Google Ads – CPC from 0.20 PLN vs 2-25 PLN in Google.
  • Precise targeting – over 500 categories of recipients in the Audience Center.
  • Low entry threshold – the minimum budget is only 100 PLN, ideal for testing.

It works because WP is an indigenous Polish portal, where users look for local information and Polish brands. An effective WP Ads campaign is not just a banner, it is a precisely targeted display, video or mailing ad that reaches the recipient when they are looking for a solution to your problem.

We build campaigns tailored to your business goals – from building awareness to generating direct sales

Strategy and selection of advertising formats

WP Ads offers over 30 formats: from standard display banners, through video and HTML5 ads, to native Glonews (5-tile storytelling) and mailings to the Wirtualna Polski database. We choose a format based on your goals – awareness, traffic, or direct sales.

Audience Center targeting

We use over 500 categories of interests: sports (specific teams, leagues), finance (banks, investments), fashion, beauty, technology, travel. We combine it with demographic (age, gender, education), geographic (voivodeship, commune, location) and behavioral (browsing history, device type, car brand) targeting.

Conversion-optimized ad creatives

We prepare display banners, video banners, native ads (article inserts stylized as editorial content) and mailings. We test and optimize each format for engagement and conversion.

Optimize your budget and billing models

We start with CPC (cost per click) or CPM (cost per 1000 impressions) for awareness and traffic campaigns. For online stores, we are implementing Sales Booster with ROAS (payment for sales) settlement. We monitor costs, CTR (click-through rate), and ROI by adjusting strategies in real-time.

Dynamic Shopping ads (DPAs)

For e-commerce clients, we prepare a product feed (XML/CSV) and implement DPA campaigns. The system automatically shows users the products they have viewed (cart remarketing) or similar products to those they have purchased. Settlement for sales – you pay only for the effect.

Conversion tracking with WP Pixel

We install WP Pixel code on your website to track key events: purchases, registrations, add to cart, product views. This allows us to see exactly which campaigns and segments are generating sales and which are wasting the budget.

Start and course of WP Ads campaigns:

We start by analyzing your business goals and target group to choose the best campaign strategy.

  • We define the goals of the campaign (awareness, traffic, sales) and allocate the budget
  • We analyze the target group and select categories from the Audience Center (500+ options)
  • We break the wide group into 3-10 segments for better results
  • We prepare advertising creations (banners, videos, natives, mailings)
  • We install WP Pixel and set up conversion tracking
  • We test different formats, segments and creatives for 7-14 days

And most importantly – the whole team is involved in your result.

Bet on partnership – our package of benefits:

Companies choose us because we create WP Ads campaigns that generate results at a cost 5-10x lower than Google Ads.

  • We contact you regularly – we report on the results and optimization proposals
  • The campaigns are supervised by specialists with experience in WP Ads and display
  • We provide transparency – access to the panel and detailed reports
  • We advise on creatives – we test various formats (display, video, native, mailings)
  • We operate exclusively as part of the project
  • We optimize segmentation – we break down wide groups into precise segments
  • We operate exclusively as part of the project
  • We are looking for space for development – we combine WP Ads campaigns with remarketing and DPA

It’s time for WP Ads to start generating results for your business

Don’t waste your budget on expensive campaigns. Reach 23 million Poles at a cost 5-10x lower than Google Ads.

TAKE THE FIRST STEP

Arrange a Casual Conversation and Start Your WP Ads Campaign

We don’t act blindly – we will analyze your target group, business goals and indicate the best campaign strategy. Consultation is the first step to effective use of WP Ads – without obligations.

What do you gain after the first call?

  • Assessing the potential of WP Ads for your industry and target audience
  • Recommendation of advertising formats (display, video, native, mailings)
  • Audience Center targeting strategy (500+ categories)
  • Estimated campaign budget and projected ROI

HUNDREDS OF PROJECTS, DOZENS OF INDUSTRIES AND SUCCESSFUL COLLABORATIONS

What our customers say

We focus on transparency – real opinions from Google’s business card.