Image building

Your company has a good product, but does the market know you and trust you? Reputation is 30-40% of the value of the company. Build a personal or corporate image that attracts customers, talent, and investors before they start looking for alternatives.
All this so that you not only have empty reach, but above all increase your revenue!

As a data-driven agency, we know that image building is not an optional addition to advertising campaigns, it is a strategic foundation without which no marketing activities will be effective. Our image-building strategies make your brand appear in industry media, on LinkedIn and in the minds of customers. We build an authority that shortens the sales path, reduces customer acquisition costs and increases pricing power.

  • Increase in media and industry mentions by 200-300% in 6 months
  • Building expert authority (LinkedIn, guest publications, podcasts)
  • Preparing for crises (response plan in the first 3 hours)
  • Measure reputation and track trust, recognition, and engagement metrics

Check out how building an image can increase the value and sales of your brand.

FREE AUDIT

Trusted by

Templateless strategy

Each campaign is created on the basis of data – tailored to the industry, goal and moment of the company’s development.

Partnership Approach

The SEMIDEA team is made up of real people. We talk, analyze, support – we treat your business as our own.

Technology and AI

We use automation and artificial intelligence to make our campaigns faster, more accurate, and more effective.

Results, Not Promises

What counts is more leads, more sales, better ROI. Actions must bring results, not just look good in the panel.

Growth Without Limits

We also help to scale your business on foreign markets. We find distributors, platforms, customers.

Proactivity Over Reactivity

We do not wait for a brief – we come up with proposals, follow trends and advise on new directions of development.

Why is building an image an investment, not a cost?

  • Reputation is 30-40% of the company’s value – a measurable impact on the company’s valuation.
  • A strong brand shortens the sales path by 50% – customers make a purchase decision faster.
  • Increase in media mentions by 200-300% in 6 months thanks to the image strategy.
  • Easier access to capital by 30% – investors trust companies with a strong reputation.
  • The crisis spreads in the first 3 hours – without a plan, you lose control of the narrative.

It works because modern economics is based on trust and reputation, not just the product. Customers buy from companies they know and trust. Talent wants to work for brands with a good reputation. Investors bet on companies with a strong image. Effective image building makes your brand the first choice, not one of many.

We build an image tailored to your goals – from the founder’s personal brand to the corporate reputation for the entire organization.

Reputation audit and analysis of the current position

We measure how the market perceives your brand. We analyze media mentions (how much, where, what sentiment), social media presence (LinkedIn, Twitter, industry forums), customer and employee opinions, and position vs competition (voice share). We identify strengths and reputational threats. Without measurement, we operate blindly.

Image strategy (personal or corporate brand)

We build a personal brand for people (founders, experts, consultants): we define unique values and mission, create 3-5 pillars of content, optimize the LinkedIn profile and plan the publication schedule. For companies, we build a corporate reputation: brand positioning (4-5 key pillars), communication strategy for key groups, key messages and channels (media, LinkedIn, website, events).

Building expert authority

Authority is built outside one’s own domain. 82.9% of mentions come from external sources – industry media, LinkedIn, guest publications, podcasts. We create: expert articles on LinkedIn (2-3 per week), guest publications in industry media, case studies with measurable results, and collaboration with other experts (building micro-communities).

Media relations and press presence

We build relationships with journalists in your industry. We prepare: press releases, expert articles signed by people from the board, expert comments for journalists and media monitoring (24/7 alerts). Presence in the media builds credibility and increases recognition.

Preparing for crises (response plan)

The crisis spreads in the first 3 hours. We prepare: identification of potential crises, crisis management plan, ready-made message templates (first statements) and monitoring infrastructure (real-time alerts). In the moment of crisis, you have 3 hours to respond – preparation is half the battle.

Reputation measurement and performance reporting

We install monitoring tools and measure: mention rate (how many times a brand is mentioned), sentiment (positive, neutral, negative), engagement on LinkedIn (comments, reactions), traffic to the website from social profiles and conversion (mentions leading to sales conversations). Monthly reports show progress and areas for optimization.

Start and course of image building:

We start with a reputation audit to measure how the market currently perceives your brand.

  • We conduct a reputation audit (media mentions, sentiment, voice share vs competition)
  • We analyze social media presence (LinkedIn, Twitter, industry forums)
  • We define the image strategy (personal or corporate brand)
  • We create 3-5 pillars of content (topics that you consistently publish)
  • We optimize your LinkedIn profile (headline, description, featured section, recommendations)
  • We prepare a publication schedule (90 days of content with a breakdown: value, evidence, engagement)

And most importantly – the whole team is involved in your result.

Bet on partnership – our package of benefits:

Companies choose us because we build an image that actually increases sales, company valuation and attracts talent.

  • We contact you regularly – we report an increase in mentions, sentiment and engagement
  • The strategy is supervised by specialists with experience in building personal and corporate brands
  • We provide transparency – access to monitoring tools and monthly reports
  • We build relationships with the media – we connect with journalists and industry publications
  • We advise on content – we create articles, LinkedIn posts and expert publications
  • We operate exclusively – we do not serve your competition
  • We operate exclusively as part of the project
  • We look for space for growth – we build authority outside of your domain (82.9% of mentions)

It’s time for image building to start generating results for your business

Don’t wait for the competition to dominate the market. Build an image that attracts customers, talent, and investors.

TAKE THE FIRST STEP

Arrange a casual call and check your reputation

We don’t act blindly – we will conduct a reputation audit and show how the market perceives your brand (media mentions, sentiment, voice share vs competition). Consultation is the first step to building a reputational advantage – no strings attached.

What do you gain after the first call?

  • Reputation audit (media mentions, sentiment, position vs competition)
  • Analysis of social media presence (LinkedIn, industry forums)
  • Recommendation of an image strategy (personal or corporate brand)
  • Authority building plan (media, LinkedIn, publications, podcasts)

HUNDREDS OF PROJECTS, DOZENS OF INDUSTRIES AND SUCCESSFUL COLLABORATIONS

What our customers say

We focus on transparency – real opinions from Google’s business card.